"Capeable Lifestyle" introduced to City Council
“Capeable Lifestyle” was unveiled as a new ad campaign by the City’s Economic Development Office at March 26, 2021, Committee of the Whole meeting.
In conjunction with the tagline “Cape Coral…flowing with opportunity,” the campaign is designed to bring more visibility to Cape Coral to attract new, relocating, and expanding businesses.
You may likely see these phrases being used by local businesses soon throughout the city.
“Flowing with opportunity” is open-ended enough for businesses to think of the opportunities in the area but also plays off the water access Cape Coral is known for.
The first ad will appear in the Urban Land Institute magazine, with a readership of 45,000 and an online presence that reaches 500 thousand annually. An E-Newsletter banner sent out March 22nd, with a link to the Cape’s EDO already doubled site visitors.
The city is working with the Urban Land Institute in short and long-term strategic planning for Cape Coral. Creating an identity is one of the main short-term goals and there is much more to do in that regard.
But for now, Council Members seemed pleased with this initial step.
There’s been a lot of questions about the Myriad Luxury RV Park at Durden Parkway and Burnt Store Rd., including some of the properties north of the site.
The Myriad development has been on hold for about a year, but things have been going on behind the scenes. The site was sold to MHC Development, LLC, of Chicago in October. MHC operates several mobile home and RV sites throughout Florida.
A new site plan was submitted to the city on March 26, 2021, so it appears that work will resume and we’ll be able to see the development taking shape soon.
The new plan calls for a Phase I consisting of 144 lots along Durden Parkway and down Burnt Store Rd. to about the midpoint of the property. Included in the plans are amenities like tennis and pickleball courts, a pool, and a clubhouse. There will also be a welcome center.
Lots in the initial plan in 2018 were 57 feet wide but included cabins on the lot. Current plans call for a 37-foot width per lot with no cabins. The remainder of the property will be developed at a later date.
As for recently rezoned properties on Burnt Store Rd. north of the RV Park, on-line rumors discussed a potential Publix on one parcel and a restaurant and office complex on another.
However, any business needs a large customer base nearby and, even with Burnt Store Marina close, it may take a successful RV Park and additional residential development in the NW Cape to warrant that kind of investment north of Durden Parkway.
In fact, one of those recently rezoned properties (the one on the north side of Durden Parkway across from the RV Park) is currently up for sale.